Strategic Foresight: An Introductory Guide to Practice - Jan Oliver Schwarz - książka
Producent: Routledge
Today’s organisations face the challenge of interpreting shifts in environments often labelled as VUCA—volatile, uncertain, complex, and ambiguous. It's crucial for them to grasp how these changes will shape the future, affecting not just their operations but also entire industries and societies. The burgeoning field of strategic foresight has emerged to aid organisations in tackling these uncertainties. This book serves as an extensive guide to strategic foresight, detailing its history and foundational principles for future-oriented thinking. It explains the practical integration of strategic foresight in organisations and its relationship with fields like strategy, innovation, and leadership, underscoring its significance for organisational growth and individual development—especially for managers and leaders. The book is grounded in the latest academic findings and delves into real-world applications across various settings. It leverages the author's over two decades of experience as both a researcher and a consultant in the corporate sector. This book is invaluable for managers and leaders in both public and private sectors looking to adopt strategic foresight, as well as students studying foresight, and professionals in innovation, R&D, and marketing.
Sklep: skupszop.pl
Cena:
80.95
PLN
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