Like wer. angielska - Martin Reeves - książka
Producent: Harvard University Press
Delve into the fascinating journey of the "like" button, a symbol that has transformed the digital landscape and our interpersonal communications. In their engaging book, Martin Reeves and Bob Goodson vividly narrate the like button's evolution, as explored by The Economist. Today, the like button is pressed over seven billion times each day, a testament to its widespread integration and appeal. But how did a tiny, unassuming digital icon achieve this level of global appreciation, becoming a natural aspect of our online interactions?Reeves, an acclaimed author, and Goodson, a seasoned Silicon Valley expert involved in the button's creation, guide readers through the intricate history of this powerful icon. The narrative reveals insights from significant figures who helped shape its journey, such as the creators of platforms like Yelp, PayPal, YouTube, Twitter, LinkedIn, Gmail, and FriendFeed. The story unfolds from the conception of a simple thumbs-up image to the tool's unforeseen complexity in influencing human behavior, an evolution that includes surprising and thought-provoking developments linked to both anthropology and the future of AI.This book goes beyond merely documenting the creation of the like button; it draws from disciplines including business innovation, evolutionary biology, social psychology, and neuroscience. It offers an enlightening perspective on how this small yet mighty symbol shifted our world and impacted us, providing an unexpected window into its profound implications for modern culture.
Sklep: skupszop.pl
Cena:
137.01
PLN
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