Rebrand Right. How to refresh your brand and marketing to grow your business wer. angielska - Rachel Fairley - książka
Producent: Practical Inspiration
Are you tasked with revitalizing or repairing your brand to attract new customers and increase revenue? Unsure where to begin and what it requires to succeed? Enhancing your brand adds value to your business, yet rebrands frequently fall short, failing to deliver the anticipated revenue due to poor execution. It's crucial not to leave it to chance. "Rebrand Right" serves as a practical manual to help identify your brand's issues, redefine them, and implement changes in branding, marketing, and customer experience to drive business growth. Begin by recognizing the four essential brand factors that fuel growth and pinpoint the core problem. Progress through methodical steps, from brand strategy and identity to marketing, implementation, and user experience. Drawing on five decades of experience with over 90 B2B and B2C brands, this guide is the ultimate resource for modern rebranding. Ensure your rebrand is successful. "A definitive manual for nurturing business growth through effective brand management and strategy," says Pete Markey, CMO of Boots. Marisa Kacary, CMO of WilsonHCG, adds, "The book I wish I'd had earlier in my career. Filled with evident expertise and practical steps." According to Alisha Lyndon, CEO of Momentum ITSMA, "In the realm of rebranding, no one is more proficient than Sarah and Rachel."
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