Logo Beginnings - Muller Jens - książka
Producent: Taschen
The book "Logo Beginnings" explores the fascinating history of modern logo design, focusing on global brands like Rolex, BMW, Louis Vuitton, and the New York Yankees, whose logos have endured for over a century. Unlike traditional monographs, this work delves into the transformative era of the late 19th century when trademarks gradually took the place of family crests as company identifiers. Initially, these designs were more figurative, evolving over time into the abstract symbols we recognize today.Jens Müller, hailed as the “logo detective” by Wired magazine, embarked on an extensive research journey, uncovering over 6,000 logos from 1870 to 1940. He meticulously explored historical trademark registers, corporate archives, and early design literature, offering a unique look at the forgotten and initial designs of now-famous logos. The book categorizes these designs into four sections: “Figurative,” “Form,” “Effect,” and “Typographical.” Each of these chapters is further subdivided according to foundational design elements such as circle and line, providing fresh insights into principles that remain relevant.In addition to a rich array of images, "Logo Beginnings" includes an introduction by Müller on the history of trademarks and a reprint of F.H. Ehmcke’s seminal 1921 essay “Wahrzeichen—Warenzeichen” (Symbols—trademarks). The book also features ten case studies of iconic logos, such as those of 3M, NBC, Shell, and Olivetti, along with rare visuals showcasing the diverse development of international logo design and the emergence of corporate identity.Beyond being a pivotal graphic design manual, "Logo Beginnings" is an enlightening read for anyone interested in social, cultural, and business history, highlighting the profound impact of trademarks. It complements the TASCHEN classic "Logo Modernism" and serves as a source of inspiration for designers and history enthusiasts alike.
Sklep: skupszop.pl
Cena:
141.91
PLN
Przejdź do sklepu