The Lean Startup - Ries Eric - książka
Producent: Random House LCC Us
Most startups encounter failure, but many of these downfalls can be avoided. The Lean Startup presents a novel methodology that is being embraced worldwide, transforming how enterprises are established and how new products make their debut. Eric Ries defines a startup as an entity focused on bringing something new into existence amidst extreme uncertainty, whether it's being pursued by a solitary individual in a garage or a team of experts within a Fortune 500 company. What binds these efforts is the ambition to cut through the uncertainty and carve out a viable path to a long-lasting business. The Lean Startup strategy promotes organizations that maximize capital efficiency and make better use of human creativity. Drawing inspiration from lean manufacturing principles, it emphasizes "validated learning," swift scientific tests, and some unconventional practices that decrease product development durations, accurately measure progress beyond surface-level metrics, and understand customers' true desires. This strategy equips a company to swiftly pivot as necessary, making incremental, moment-by-moment strategic shifts. Instead of squandering efforts on intricate business plans, The Lean Startup provides a framework for entrepreneurs—across all business sizes—to persistently evaluate and refine their visions, allowing for adjustments before it's too late. Ries introduces a systematic method for crafting and steering successful startups in an era where innovation is crucial.
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