Media Economics Economic Issues in the Media Theory and practice - Marquardt - książka
Producent: Wydawnictwo Naukowe PWN
When we consider media, particularly mass media, we rarely link them with economic aspects. Yet, the freedom of communication is intrinsically tied to funding sources. There is a common saying in America: "he who pays the piper calls the tune." In today’s complex world, identifying who finances media and in what manner is far from straightforward. Many individuals are unaware that our attention acts as the currency with which we engage with media content. Nobel Prize-winning economist Milton Friedman succinctly put it: “there is no such thing as a free lunch.” The insights within this book underline this assertion. The work expands on ideas put forth by Professor Alan B. Albarran, a leading figure in this domain, who argued for a comprehensive approach to the study of media economics. Professor Albarran, from the University of North Texas, eloquently describes "media economics" as the analysis of how media companies and industries operate on various levels—be it global, national, or household—while interacting with factors like globalization, regulation, technology, and social influences, using theories and principles from both macroeconomic and microeconomic angles [A.B. Albarran, The Media Economy, Routledge, New York 2016, p. 3]. This book aims to honor these principles, seeking to enhance comprehension of the intricate relationship between media and economy, and to explore its unique characteristics within the Polish context.
Sklep: skupszop.pl
Cena:
74.84
PLN
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