Transformed Moving to the Product Operating Model - Marty Cagan - książka
Producent: Wiley
Transform your business and embrace innovation like the leading tech giants with insights from Marty Cagan's work. In "INSPIRED," Cagan delves into the successful practices of top product teams operating under the product model. "EMPOWERED" continues this journey by offering strategies utilized by leading product managers to cultivate an environment where innovation thrives. Readers of "INSPIRED" and "EMPOWERED" often wonder if their own traditionally structured companies can successfully shift to this product-centric model."TRANSFORMED" addresses this by guiding companies from their current state to where they need to be in today's fast-paced tech landscape. The necessity of transformation is clear to business leaders, even if they haven't managed such processes before. This book aims to achieve three primary objectives: firstly, to provide a thorough education on the product operating model; secondly, to persuade with compelling case studies that transformation, although challenging, is achievable; and thirdly, to inspire by showcasing significant product innovations made possible by this model."TRANSFORMED" targets those facilitating change, from CEOs to senior executives, stakeholders, and anyone associated with or reliant on product teams. Crafted by Marty Cagan and his colleagues at the Silicon Valley Product Group, the book compiles practical, real-world advice drawn from years of experience assisting companies in transitioning to a product-based approach. The description above is provided by the publisher.
Sklep: skupszop.pl
Cena:
104.33
PLN
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