Blue Ocean Strategy - Kim W Chan - książka
Producent: Harvard Business Review
The international bestseller "Blue Ocean Strategy," written by the renowned management experts W. Chan Kim and Renée Mauborgne, has captivated audiences worldwide, selling over 4 million copies and being published in an unparalleled 47 languages. Celebrated across five continents, this strategy masterpiece has been honored by Fast Company's Leadership Hall of Fame as one of the most influential leadership books of all time. In this influential and innovative work, Kim and Mauborgne invite readers to rethink traditional strategies for achieving success. They provide a compelling argument against aggressive competition, which often leads to a saturated and profit-draining "red ocean" market. Instead, the authors propose the creation of "blue oceans"—new, unchallenged market spaces that offer abundant opportunities for growth. Grounded in research involving 150 strategic moves over a century across 30 industries, this book is now refreshed with additional insights and content, continuing to serve as an indispensable guide for those seeking enduring success in business.
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